ABOUT SASIROCK

Built by someone who has sat on both sides of the table.

Sasirock isn't outside counsel you call in a panic. It's the strategic legal partner already in the room when decisions are made - built on decades of legal and operating experience, not a headcount.

WHY SASIROCK EXISTS

Growing companies deserve better than
a choice between two extremes.

Big firms bring discipline but bill by the hour and staff matters with whoever is available. Generalist advisors are accessible but rarely understand a business well enough to move at its speed. Sasirock exists to close that gap — senior judgment, embedded in the business, priced like a partner rather than a vendor.

THE STORY

Practiced at the top, then built
something of his own.

Robby S. Pinnamaneni practiced corporate transactions, restructuring, and real estate at Latham & Watkins and Kirkland & Ellis. He then stepped outside the firm model to help scale multi-million-dollar enterprises directly — as an operator, not an advisor on the sidelines.

Sasirock is the firm he built from that vantage point: legal counsel with the discipline of a top-tier firm, and the commercial instincts of someone who has run a business.

“Our success is measured on execution, not solely on opinions and advice.”

OPERATING PHILOSOPHY

Principles, not marketing lines.

The same discipline applies to every engagement, whether we are your standing counsel or handling a single matter.

1 Embedded, not episodic

We take the time to understand your business deeply, so counsel is real-time — not caught up after the fact.

2 Fixed fees, no surprises

Scope-based pricing agreed up front. No billable-hour framing, ever.

3 Selective by design

We prioritize lasting relationships over volume.

FOUNDING PARTNER

Robby S. Pinnamaneni

Robby S. Pinnamaneni is a founding partner who combines legal expertise with operational experience to advise executives, companies, and content creators on corporate matters, brand strategy, and growth initiatives. Specializing in corporate development, real estate, consumer packaged goods, media, and entertainment, Robby provides strategic counsel that aligns legal solutions with business objectives.

With a background in scaling multi-million-dollar enterprises, Robby brings a practical, execution-focused approach to his practice — advising on corporate transactional and real estate matters, including operational scaling, while navigating complex legal and regulatory landscapes.

FOUNDER

OPERATOR

ADVISOR

PROFESSIONAL CREDENTIALS

Latham & Watkins

Past Firm Affiliation

Kirkland & Ellis

Past Firm Affiliation

J.D.

Vanderbilt University

M.S. Financial Engineering

University of Michigan

B.A. Economics

University of Chicago

WHO WE WORK BEST WITH

Organizations and leaders we're built for.

Growth-stage founders

Visionary entrepreneurs scaling rapidly, requiring sophisticated corporate structuring, intellectual property protection, and strategic guidance through sequential funding rounds.

CPG brands

Emerging and established consumer packaged goods companies navigating complex regulatory landscapes, brand protection, and multi-channel distribution agreements.

Content creators

High-profile digital talent and creative agencies needing airtight intellectual property management, contract negotiation, and brand partnership structuring.

Buyers & Sellers

Principals on either side of strategic acquisitions, mergers, or asset sales demanding meticulous due diligence, negotiation leverage, and seamless execution.

Foreign companies

International enterprises expanding into the US market, requiring comprehensive cross-border corporate structuring, employment compliance, and local regulatory counsel.

Executives

C-suite leaders and key management navigating complex employment agreements, equity compensation, severance negotiations, and fiduciary obligations.

GET IN TOUCH

Work with counsel who has built companies,
not just advised them.

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